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What I've Done

Accomplishments & Skills

 That Generate Business Growth

Strategy Development

Created and implemented strategic plans that achieved profitable results in:

  • brand awareness

  • brand recognition

  • business development

  • budget plans

  • customer loyalty

  • consumer satisfaction

  • cost structures

  • digital campaign

  • distribution models

  • educational techniques

  • forecast models

  • marketing campaigns

  • media plans

  • merchandising plans

  • retail collaborations

  • sale plans

  • social campaigns

  • training programs

  • product innovation

  • promotional plans

  • wholesale contracts

Examples:

Establish Collaborative Partnerships

Determine effective business partnerships to gain brand recognition, improve operations and increase efficiencies.

Proven Partner Success with:

  • Oprah + SZENT - SuperSoul Conversation Sponsor

  • Beats + Target + DJ Guetta + Deam Hotel - Exclusive Neon Mixr Launch

  • Beats + Alexander Wang - Product Collaboration

  • Beats + AT&T + Nicki Minaj = Exclusive Pink Pill Campaign

  • The Honest Company + Kerri Walsh - Honest Sunscreen Campaign

Brand / Product Launch

Developed and executed effective programs resulting in the success of:

Brand Launches:

  • The Honest Company

  • Honest Beauty

  • Happy Plugs

  • SZENT

  • Beats Music

New Category Launches:

  • The Honest Co.

    • personal care, cleaning, wellness, and gear lines.

  • Snapchat Spectacles

  • Beats By Dre

    • wireless, bluetooth and speaker technology.

  • Corey Lynn Calter resortwear.

  • Metagreen full spectrum CBD

  • Happy Plugs tech accessories

Product Launches:

  • Beats Neon Mixr

  • Beats Colored Solo

  • Beats Pill XL

  • The Honest Co Formula

  • The Honest Co Diaperbag

  • The Honest Co sunscreen

  • Honest Beauty Brow

Examples:

Create Integrated 
Marketing Programs

Designed and administered

omni-channel marketing campaigns to reflect a

cohesive story across various touchpoints:

  • in-store

  • online

  • socially

  • digitally

  • in press

  • in media

With inclusive campaigns like:

  • Brand Campaigns:

  • Category Campaigns:​

  • Product Campaigns​​

  • Promotional Campaigns

  • Holiday Campaigns

  • Movement Campaigns

  • Partner Collab Campaigns

Retail Development

Introduction to retailer accounts, creating strategic partnership, negotiating contracts and designing profitable growth plans.

 

Partner relations include:

  • Amazon

  • AT&T

  • Barnes & Noble

  • Bed, Bath & Beyond 

  • Best Buy US/CA

  • Bloomingdales

  • Buy Buy Baby

  • Canadian Tire

  • Costco

  • College Stores

  • DICK's Sporting Goods

  • Follett

  • Gelson's

  • Gilt

  • Indigo

  • Jet.com

  • Lasson's

  • Military

  • Nordstrom

  • Sam's Club

  • Specialty Boutiques

  • Target

  • T.J.Maxx

  • Ulta

  • WholeFoods

  • Zulily