What I've Done
Accomplishments & Skills
That Generate Business Growth
Strategy Development
Created and implemented strategic plans that achieved profitable results in:
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brand awareness
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brand recognition
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business development
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budget plans
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customer loyalty
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consumer satisfaction
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cost structures
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digital campaign
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distribution models
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educational techniques
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forecast models
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marketing campaigns
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media plans
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merchandising plans
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retail collaborations
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sale plans
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social campaigns
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training programs
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product innovation
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promotional plans
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wholesale contracts
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Examples:
Establish Collaborative Partnerships
Determine effective business partnerships to gain brand recognition, improve operations and increase efficiencies.
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Proven Partner Success with:
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Oprah + SZENT - SuperSoul Conversation Sponsor
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Beats + Target + DJ Guetta + Deam Hotel - Exclusive Neon Mixr Launch
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Beats + Alexander Wang - Product Collaboration
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Beats + AT&T + Nicki Minaj = Exclusive Pink Pill Campaign
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The Honest Company + Kerri Walsh - Honest Sunscreen Campaign
Brand / Product Launch
Developed and executed effective programs resulting in the success of:
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Brand Launches:
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The Honest Company
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Honest Beauty
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Happy Plugs
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SZENT
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Beats Music
New Category Launches:
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The Honest Co.
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personal care, cleaning, wellness, and gear lines.
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Snapchat Spectacles
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Beats By Dre
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wireless, bluetooth and speaker technology.
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Corey Lynn Calter resortwear.
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Metagreen full spectrum CBD
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Happy Plugs tech accessories
Product Launches:
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Beats Neon Mixr
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Beats Colored Solo
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Beats Pill XL
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The Honest Co Formula
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The Honest Co Diaperbag
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The Honest Co sunscreen
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Honest Beauty Brow
Examples:
Create Integrated
Marketing Programs
Designed and administered
omni-channel marketing campaigns to reflect a
cohesive story across various touchpoints:
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in-store
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online
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socially
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digitally
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in press
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in media
With inclusive campaigns like:
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Brand Campaigns:​
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Category Campaigns:​​
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Product Campaigns​​​
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Promotional Campaigns
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Holiday Campaigns
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Movement Campaigns
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Partner Collab Campaigns
Retail Development
Introduction to retailer accounts, creating strategic partnership, negotiating contracts and designing profitable growth plans.
Partner relations include:
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Amazon
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AT&T
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Barnes & Noble
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Bed, Bath & Beyond
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Best Buy US/CA
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Bloomingdales
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Buy Buy Baby
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Canadian Tire
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Costco
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College Stores
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DICK's Sporting Goods
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Follett
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Gelson's
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Gilt
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Indigo
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Jet.com
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Lasson's
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Military
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Nordstrom
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Sam's Club
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Specialty Boutiques
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Target
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T.J.Maxx
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Ulta
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WholeFoods
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Zulily
Examples:
Design Comprehensive
Merchandising Plans
Negotiate premium placement for brand and product positioning in-store and online. Gaining additional POS materials:
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signage
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product displays
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demos
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educational materials
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videos
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headers
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banners
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window displays
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brand blocks
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dual placement
Examples: