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Brand Development

Establish brand identity, create purpose driven mission and identify unique market to attract consumers, drive awareness, build community and connection, generate sales, & establish a distinct market advantage.

How can I help:

Are you looking to develop or launch a brand, product or service and need help determining the best approach?

 

Are you struggling with how to determine the best approach for your brand?

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Do you need help deciding how to set your brand apart from the competition or enter a new market? demographic?

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Could you use help building developing a connection with your consumer?

 

Let me help.

What does this include:

Design, creation and execution of the following 

  • brand analysis

  • brand education 

  • brand recognition

  • budget planning

  • campaign planning

  • competitive analysis

  • costing structure

  • go-to-market plan

  • launch calendar

  • market analysis

  • marketing campaign plan

  • merchandising strategy

  • ​partner collaborations

  • product education

  • program managemen

  • retail strategy

  • social campaigns

  • training programs

My Work:

Successful launches activations executed

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Brand Launches:

  • The Honest Company

  • Honest Beauty

  • Happy Plugs

  • Snapchat Spectacles

  • SZENT

  • Beats Music​

Re-brands

  • The Honest Co

    • expansion from baby brand to lifestyle brand

  • Honest Beauty

    • creation of brand​

  • Snapchat Spectacles

    • creation of 1st product offering for app​

  • SZENT ​

    • creation of brand and new category for water​

  • SNOW Cosmetics

    • expansion from 1 product to brand portfolio​​​​

New Category Launches:​​

  • Beats By Dre

    • wireless, bluetooth and speaker technology.

  • Corey Lynn Calter

    • Resort collection

  • Metagreen

    • Full spectrum CBD

  • Happy Plugs

    • New tech accessories​

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