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Brand Development

Establish brand identity, create purpose driven mission and identify unique market to attract consumers, drive awareness, build community and connection, generate sales, & establish a distinct market advantage.

How can I help:

Are you looking to develop or launch a brand, product or service and need help determining the best approach?


Are you struggling with how to determine the best approach for your brand?

Do you need help deciding how to set your brand apart from the competition or enter a new market? demographic?

Could you use help building developing a connection with your consumer?


Let me help.

What does this include:

Design, creation and execution of the following 

  • brand analysis

  • brand education 

  • brand recognition

  • budget planning

  • campaign planning

  • competitive analysis

  • costing structure

  • go-to-market plan

  • launch calendar

  • market analysis

  • marketing campaign plan

  • merchandising strategy

  • partner collaborations

  • product education

  • program managemen

  • retail strategy

  • social campaigns

  • training programs

My Work:

Successful launches activations executed

Brand Launches:

  • The Honest Company

  • Honest Beauty

  • Happy Plugs

  • Snapchat Spectacles


  • Beats Music


  • The Honest Co

    • expansion from baby brand to lifestyle brand

  • Honest Beauty

    • creation of brand​

  • Snapchat Spectacles

    • creation of 1st product offering for app​

  • SZENT ​

    • creation of brand and new category for water​

  • SNOW Cosmetics

    • expansion from 1 product to brand portfolio​​​​

New Category Launches:

  • Beats By Dre

    • wireless, bluetooth and speaker technology.

  • Corey Lynn Calter

    • Resort collection

  • Metagreen

    • Full spectrum CBD

  • Happy Plugs

    • New tech accessories

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